Full Time

SEM / PPC Manager

Posted 6 months ago by Amity University
delhi ncr
Application ends: November 23, 2022
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Job Description

Responsibilities would include:

Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

Perform ongoing keyword discovery, expansion and optimization.

Research and analyze competitor advertising

Hands- on experience with Google Analytics, Bing, Google Ads, Facebook Ads, YouTube Ads

Experience in creating & Optimizing the Search, Display campaigns.

Have in-depth knowledge of RLSA, Remarketing, In-market Audience, Custom Intent, CustomAffinity.

In- depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends).

Track, report, and analyze website analytics and PPC initiatives and campaigns. Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

Perform ongoing keyword discovery, expansion and optimization.

Research and analyze competitor advertising

Hands- on experience with Google Analytics, Bing, Google Ads, Facebook Ads, YouTube Ads

Experience in creating & Optimizing the Search, Display campaigns.

Have in-depth knowledge of RLSA, Remarketing, In-market Audience, Custom Intent, CustomAffinity.

In- depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends).

Track, report, and analyze website analytics and PPC initiatives and campaigns.
RoleSearch Engine Marketing/SEM Specialist
Industry TypeAdvertising, PR, MR, Event Management
Functional AreaMarketing, Advertising, MR, PR, Media Planning
Employment TypeFull Time, Permanent
Role CategoryOnline/Digital Marketing
Education
UG :B.B.A / B.M.S in Management, B.A in Any Specialization, Communication, PR/Advertising, English, Journalism
PG :M.A in Journalism, PR/ Advertising, Communication, English
Doctorate :Doctorate Not Required
Key Skills
PPCGoogle AnalyticsYoutubeWebtrendsSEMOmnitureSearch Engine MarketingFacebook