Full Time

Digital Marketing Expert

Posted 3 months ago
Gurgaon
Application ends: August 22, 2022
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Job Description

Responsible for developing, implementing, tracking and optimizing the digital marketing campaigns across all digital channels
Manage social media campaigns and overseeing the execution of day to day activities which include online advocacy, writing editorial, community outreach efforts, promotions etc
Manage presence on social networking sites including Facebook, Instagram, Twitter and other similar community sites, posting on relevant blogs and seeding content into social applications as needed
Manage the dialogues and answering questions where appropriate ensuring a positive reputation online.
Create & run ROI focused PPC campaigns
Providing regular feedback insights gained from social media monitoring to the Marketing teams and assisting them in evolving their strategies in a timely fashion
Plan create and maintain an annual digital and social media content calendar that is integrated with key stakeholders in marketing PR and communications ensuring that all planned activity has a social media component
Market the events & fairs to bring maximum footfall to achieve the desired targets.
Job Knowledge:

Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Expertise in web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Salary: Not Disclosed by Recruiter

Industry:Education / Teaching / Training

Functional Area:Teaching, Education, Training, Counselling

Employment Type:Full Time, Permanent
Keyskills
digital marketingseo marketingsearch engine marketing